Project Overview

CCindy Choe Studio is a premier permanent makeup studio and academy located in Beverly Hills, California. They specialize in services such as eyebrow microblading, lash extensions, and lip blush, as well as training and certifying permanent makeup artists through their academy. 

UpPoint partnered with Cindy Choe Studio to enhance their digital presence by designing a modern, user-friendly website and implementing targeted marketing strategies. Our collaboration aimed to attract new clients and students, showcase their expertise, and expand their reach within the beauty industry.

Project info

  • Client: Cindy Choe
  • Team: Jack Springer, Lucas Fernandez, Caleb Ahmed
  • Service: Website Design and Creation, Graphic Design and Branding
  • Category:

Working Process

Our collaboration with Cindy Choe Studio began with an in-depth understanding of their brand, services, and target audience. Recognizing the importance of a strong online presence in the beauty industry, we focused on creating a website that reflects the studio’s professionalism and artistry.

01

Website Design

We developed a concept for a responsive and aesthetically pleasing website that highlights Cindy Choe Studio’s services and academy offerings. The design emphasizes user experience, ensuring easy navigation and accessibility across all devices.
02

Social Media Marketing

Our team crafted engaging content and visuals tailored to platforms like Instagram and Facebook, aiming to increase brand awareness and engagement. We implemented targeted campaigns to reach potential clients and students interested in permanent makeup services and training.
03

Client Outreach

We devised strategies to connect with local communities and potential clients through email marketing and collaborations, promoting special offers and upcoming training sessions to drive bookings and enrollments.
The Challenge

Creating a cohesive digital strategy for Cindy Choe Studio required capturing the elegance and professionalism of their services while effectively engaging a diverse audience. The challenge was to balance the needs of two distinct groups: beauty clients seeking permanent makeup services and students interested in training through their academy. Achieving this required a strong online presence, engaging content, and strategies to differentiate the studio in a competitive market.

  • Translating the studio’s high-quality services and professional reputation into a compelling online presence that resonates with both clients and students.
  • Positioning Cindy Choe Studio uniquely within a competitive beauty industry by highlighting their expertise and comprehensive training programs.
  • Creating content and marketing strategies that effectively engage a diverse audience, from beauty service clients to aspiring permanent makeup artists.
Final Result

While the website is currently in development, the conceptual design has received positive feedback for its modern aesthetics and user-friendly interface. Our marketing efforts have successfully increased social media engagement and expanded the studio’s client base. The targeted campaigns have attracted new students to the academy, enhancing Cindy Choe Studio’s presence in the beauty industry.

Our ongoing partnership continues to focus on completing the website and further refining marketing strategies to ensure sustained growth and success for Cindy Choe Studio.