Project Overview

VView Wellness is a premier health and wellness company located in the heart of Koreatown, Los Angeles, specializing in weight loss and anti-aging solutions. Their services include Semaglutide treatments, IV therapy, Botox injections, and other rejuvenation therapies designed to help clients look and feel their best.

UpPoint collaborated with View Wellness to enhance their brand identity and digital presence. Our contributions encompassed website design, graphic design for promotional materials, logo rebranding, and social media marketing strategies aimed at increasing client engagement and expanding their reach within the wellness industry.

Project info

  • Client: Chloe Baek
  • Team: Lee Ji-eun, Kim Min-jun, Karan Sharma
  • Service: Graphic Design & Branding
  • Category:

Working Process

Our partnership with View Wellness began with a comprehensive analysis of their brand, services, and target audience. Recognizing the competitive nature of the wellness industry, we aimed to create a cohesive and appealing digital presence that would set View Wellness apart.

01

Graphic Design

Our team created visually engaging pamphlets and flyers for services and promotional events, ensuring consistency with the brand’s aesthetic and effectively communicating the benefits of their treatments.
02

Logo Rebranding

We refreshed the existing logo to reflect a modern and professional image, aligning with the company’s evolution and appeal to a broader clientele.
03

Social Media Marketing

We implemented targeted marketing strategies across platforms like Instagram and Facebook, crafting content that highlights services, shares client testimonials, and promotes special offers to boost online presence and client engagement.
The Challenge

Elevating View Wellness’s brand in a competitive and rapidly growing wellness market required a multifaceted approach to stand out. The key challenge was creating a cohesive brand identity that effectively communicated their unique offerings while resonating with a diverse audience. From weight loss and anti-aging treatments to IV therapies and Semaglutide solutions, their services needed to be presented in a way that built trust and attracted new clients.

  • Developing a modern and compelling identity that highlighted View Wellness’s expertise and personalized client care, setting them apart in the crowded wellness industry.
  • Crafting cohesive marketing materials and social media campaigns that conveyed the benefits of their services while maintaining consistency across all platforms.
  • Designing a website that not only attracted visitors but also encouraged bookings and fostered long-term client relationships.
Final Result

The collaboration with UpPoint resulted in a revitalized brand identity and an enhanced digital footprint for View Wellness. The new website offers an intuitive user experience, effectively showcasing services and facilitating client interaction. The refreshed logo and cohesive marketing materials have strengthened brand recognition, while targeted social media campaigns have increased engagement and expanded their client base.

These strategic enhancements have positioned View Wellness as a distinguished provider in the wellness industry, attracting a growing number of clients seeking effective weight loss and anti-aging treatments.